Possibly the most pointless move to date?

Words by Kevin Doocey on .

### St. James’ Park - ‘New’ name utter nonsense

They insist that the new name is to bolster revenue for the club, and for Chris Hughton’s transfer pot. However, naming it Ashley’s own company brings us absolutely no funding and you don’t have to be a mathematician to figure out that it means no cash for Chris in January either. Maybe I’m wrong and that there will be some cash injected from Sports Direct but in all fairness , there would need to be. The stadium has been ‘renamed’ until the rest of the season which is another brainless move as it has no impact whatsoever for the club except trying to hinder the history of the famous theatre.

I can’t understand it really, they want extra money and they go the fans most prized possession, and mess with it. Any owner who does that really has be questioned. I’m really guessing Mike got his idea from Dave Whelan at Wigan Athletic.

Even so, it’s, as my headline suggest a very very poor move from the hierarchy at Newcastle and if Chris isn’t given funds in January to bolster the squad then there’ll be absolute uproar, added to the already very uneasy   atmosphere.

Comments welcome 🙂

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I Chapman: ⏱ 05/11/2009

They say there is no such thing as bad press!! So therefore with all the hype that as been given to this launch it is the best bit of free advertising that Mike Ashley could have wished for. If we also keep on protesting then it will just get better and better for him. They say a fool and his money is easily seperated. Mike Ashley is no bodies fool.

I Chapman: ⏱ 05/11/2009

They say there is no such thing as bad press!! So therefore with all the hype that as been given to this launch it is the best bit of free advertising that Mike Ashley could have wished for. If we also keep on protesting then it will just get better and better for him. They say a fool and his money is easily seperated. Mike Ashley is no bodies fool.

DA: ⏱ 05/11/2009

Someone said why add the word 'Stadium' at the end, at least it's easier to say without it... my guess is it's because it makes it easier to remove the '@St James Park' further down the line.

DA: ⏱ 05/11/2009

Someone said why add the word 'Stadium' at the end, at least it's easier to say without it... my guess is it's because it makes it easier to remove the '@St James Park' further down the line.

chuck: ⏱ 05/11/2009

Why does it take an act of Parliament to change anything in the UK. It`s a country so bogged down with tradition, there still knighting people for Christ sake. Lets start living in the twenty first century here. St James will always be the name of the stadium and if the club can earn revenue from adding to the name, why the hell not. It`s an unstoppable trend which will eventually effect most clubs,get used to it. Enough with the emotional crap, just another excuse to take a shot at Ashley, the media is having a great time with this and we the fans are not doing ourselves any favors by reacting to there windups.

chuck: ⏱ 05/11/2009

Why does it take an act of Parliament to change anything in the UK. It`s a country so bogged down with tradition, there still knighting people for Christ sake. Lets start living in the twenty first century here. St James will always be the name of the stadium and if the club can earn revenue from adding to the name, why the hell not. It`s an unstoppable trend which will eventually effect most clubs,get used to it. Enough with the emotional crap, just another excuse to take a shot at Ashley, the media is having a great time with this and we the fans are not doing ourselves any favors by reacting to there windups.

Newckie: ⏱ 06/11/2009

Chuck you talk a lot of garbage mate. Get your head out of your posterial orifice. Do nothing and nothing happens. So we are all just enjoying having a shot at Ashley after relegation, lies, putting the club on the market every transfer window add infinitum. My God and you call yourself a supporter. Go support someone else clown! We don’t want it to become a plastic facile society like the yanks thanks! Look up the word integrity would you, knock yourself out! DA – spot on mate I thought the same.

Newckie: ⏱ 06/11/2009

Chuck you talk a lot of garbage mate. Get your head out of your posterial orifice. Do nothing and nothing happens. So we are all just enjoying having a shot at Ashley after relegation, lies, putting the club on the market every transfer window add infinitum. My God and you call yourself a supporter. Go support someone else clown! We don’t want it to become a plastic facile society like the yanks thanks! Look up the word integrity would you, knock yourself out! DA – spot on mate I thought the same.

Steve: ⏱ 06/11/2009

Can anyone think of anything good he's done for the club since he bought it ? all he seems to have done is caused trouble & unrest the Keegan incident freezing Alan Shearer out lying to the fans & press changing the name of the ground it goes on & on

Steve: ⏱ 06/11/2009

Can anyone think of anything good he's done for the club since he bought it ? all he seems to have done is caused trouble & unrest the Keegan incident freezing Alan Shearer out lying to the fans & press changing the name of the ground it goes on & on